Jad El Hawly is one of the owners of Mersal, a distinguished Lebanese restaurant located in Bekaa, specifically in Zahle. Mersal is renowned for redefining the Lebanese dining experience in the region.
Challenge
Mersal aimed to enhance its customer service by streamlining the interaction process, improving accessibility to information, and promoting sustainability. Traditional methods such as paper menus and business cards were seen as cumbersome and environmentally unfriendly. The restaurant sought a solution that would cater to tech-savvy customers while reducing its ecological footprint.
Solution: Simplify Smart Stand
To address these challenges, Mersal implemented the Simplify Smart Stand, a cutting-edge technology leveraging NFC (Near Field Communication) and QR codes. This innovation was among the first of its kind in the region and brought multiple benefits:
- Easy Access to Menus: Customers can tap their phones on the NFC-enabled stand or scan the QR code to instantly access Mersal’s digital menu. This eliminated the need for paper menus, making the dining experience more hygienic and eco-friendly.
- Effortless Contact Exchange: The Simplify Smart Stand allows customers to exchange contact information seamlessly. This feature is particularly useful for networking and staying connected with Mersal’s updates and promotions.
- Social Media Integration: The technology enables customers to easily find and follow Mersal on various social media platforms, enhancing the restaurant’s online presence and engagement.
- Convenient Review Submission: Customers can leave reviews with just a few taps, providing valuable feedback for continuous improvement.
- Sustainability: By reducing the reliance on paper, Mersal has significantly minimized its environmental impact. This aligns with the growing consumer preference for businesses that prioritize sustainability.
Impact
The implementation of the Simplify Smart Stand at Mersal has led to several positive outcomes:
- Increased Customer Satisfaction: The convenience and novelty of the technology have enhanced the overall dining experience, leading to higher customer satisfaction and repeat visits.
- Improved Operational Efficiency: Staff no longer need to manage and replace paper menus or business cards, allowing them to focus more on customer service.
- Stronger Online Presence: Easier access to Mersal’s social media channels has increased online engagement and visibility.
- Positive Environmental Impact: The reduction in paper usage supports Mersal’s commitment to sustainability and resonates with eco-conscious customers.
Conclusion
Jad El Hawly and the team at Mersal have successfully leveraged innovative technology to redefine the dining experience in Zahle. The adoption of the Simplify Smart Stand has not only streamlined operations and enhanced customer interactions but also underscored the restaurant’s dedication to sustainability. Mersal continues to set a benchmark for innovation and excellence in the Lebanese restaurant industry.
