Al Shams Restaurant, located in Anjar, is renowned for its dedication to quality, efficiency, and speed. To further enhance our customer experience and streamline operations, we have adopted the Simplify Menu Stand. This cutting-edge solution has introduced numerous advantages for both our patrons and our business. Challenges Before adopting the Simplify Menu Stand, Al Shams Restaurant encountered several challenges: Traditional Menus: The reliance on paper menus made updating offerings inconvenient and resulted in higher printing costs. Customer Engagement: Gathering customer feedback and reviews was a manual, time-intensive process, often leading to low participation rates. Data Collection: Managing customer data manually was inefficient and hindered personalized marketing efforts. Implementation of the Simplify Menu Stand To resolve these issues, Al Shams Restaurant implemented the Simplify Menu Stand, which offers an array of features: Digital Menus: The Simplify Menu Stand features a dynamic digital menu that can be easily updated, ensuring customers always see the latest offerings. Integrated Access: In addition to the menu, the stand provides Access to the Al Shams Restaurant venue page and links to our social media platforms, creating a seamless digital experience for guests. Professional Data Collection: Simplify enables us to collect client’s data professionally and securely store it in our dashboard, improving customer relationship management and data manipulation for marketing purpose. Review Collection: Customers can leave reviews about the restaurant and all our services directly through the stand, resulting in more honest and frequent feedback. Benefits Realized The adoption of the Simplify Menu Stand has yielded significant benefits for Al Shams Restaurant: Increased Customer Engagement: The convenience of leaving reviews through the Simplify Menu Stand has led to more frequent and honest customer feedback. Our staff also encourages reviews by visiting tables, further boosting participation. Enhanced Service Awareness: Clients can easily access information about our additional services, such as Hotel Layali Al Shams, Shams Palace, The Parking by Shams, Al Shams Bowling Center, and our catering services, directly through the menu stand, increasing awareness and utilization. Efficient Data Collection: The digital collection of customer data has streamlined our operations, enabling us to create targeted marketing campaigns and improve customer retention. Operational Efficiency: The ability to quickly update menus has reduced printing costs and ensured customers always have access to the latest offerings. Eco-Friendly Practices: By eliminating the need for printed paper review cards, we have reduced our environmental footprint, aligning with our commitment to sustainability. Conclusion The implementation of the Simplify Menu Stand at Al Shams Restaurant Anjar has significantly enhanced our customer experience and operational efficiency. This innovative technology has allowed us to engage more effectively with our clients, collect valuable data, and promote our additional services. The positive impact on our business highlights the importance of embracing digital solutions in the hospitality industry.

Jad El Hawly is one of the owners of Mersal, a distinguished Lebanese restaurant located in Bekaa, specifically in Zahle. Mersal is renowned for redefining the Lebanese dining experience in the region. Challenge Mersal aimed to enhance its customer service by streamlining the interaction process, improving accessibility to information, and promoting sustainability. Traditional methods such as paper menus and business cards were seen as cumbersome and environmentally unfriendly. The restaurant sought a solution that would cater to tech-savvy customers while reducing its ecological footprint.   Solution: Simplify Smart Stand To address these challenges, Mersal implemented the Simplify Smart Stand, a cutting-edge technology leveraging NFC (Near Field Communication) and QR codes. This innovation was among the first of its kind in the region and brought multiple benefits: Easy Access to Menus: Customers can tap their phones on the NFC-enabled stand or scan the QR code to instantly access Mersal’s digital menu. This eliminated the need for paper menus, making the dining experience more hygienic and eco-friendly. Effortless Contact Exchange: The Simplify Smart Stand allows customers to exchange contact information seamlessly. This feature is particularly useful for networking and staying connected with Mersal’s updates and promotions. Social Media Integration: The technology enables customers to easily find and follow Mersal on various social media platforms, enhancing the restaurant’s online presence and engagement. Convenient Review Submission: Customers can leave reviews with just a few taps, providing valuable feedback for continuous improvement. Sustainability: By reducing the reliance on paper, Mersal has significantly minimized its environmental impact. This aligns with the growing consumer preference for businesses that prioritize sustainability.   Impact The implementation of the Simplify Smart Stand at Mersal has led to several positive outcomes: Increased Customer Satisfaction: The convenience and novelty of the technology have enhanced the overall dining experience, leading to higher customer satisfaction and repeat visits. Improved Operational Efficiency: Staff no longer need to manage and replace paper menus or business cards, allowing them to focus more on customer service. Stronger Online Presence: Easier access to Mersal’s social media channels has increased online engagement and visibility. Positive Environmental Impact: The reduction in paper usage supports Mersal’s commitment to sustainability and resonates with eco-conscious customers. Conclusion Jad El Hawly and the team at Mersal have successfully leveraged innovative technology to redefine the dining experience in Zahle. The adoption of the Simplify Smart Stand has not only streamlined operations and enhanced customer interactions but also underscored the restaurant’s dedication to sustainability. Mersal continues to set a benchmark for innovation and excellence in the Lebanese restaurant industry.